Ten years on from its beginning, today SANTI S.r.l. is a mature company that serves a market that is rapidly evolving in the adoption of new EEC codes of conduct on the processing and sales of sight and sunglass optical components. It has achieved convincing results thanks to its understanding that a product with such a low added value as lens bags had to undergo a total overhaul of its functional content. SANTI S.r.l. now presents a new core product: the research of complementary services that create a more effective service for the optician to provide to the consumer. The paper bag in its various sizes, materials and models remains a fundamental accessory for all major manufacturers and sales outlets that intend to compete on a quality basis.v However the paper bag can also become the means by which the optician provides consumers with a guaranteed conformity of the sight components sold to its clientele, made according to his or her corrective needs and in compliance with the European directives that govern the sector. What's more the paper bag, the way SANTI S.r.l. presents it, becomes a communication tool. The plain, white space has disappeared from the bag and, by the use of colour, the company can become a focal point with its trademark and its promotional images. The manufacturer can thereby communicate through the whole chain that leads the product to the general public. Even the optician is provided with a means by which it can create customer loyalty by creating a union through an inestimable service.